Hi Michael,
Thanks for your posting, it was an enjoyable read and I agree with you wholeheartedly that there does seem to be a shortage of well written entry level books, but there might be good reason for such.
If we take some basic numbers it starts to make sense....
Current estimates suggest the UK's population stands at over 67 million and probably nearer 68 million.
Official figures as best as can be obtained suggest the number of
Radio Amateur licence holders stands at around 80,000 or so for the UK.
That's about 0.1% of the population.
Figures around the world will give a very similar number of approximately 0.1% of their population.....
How many of them want a 'beginners' book and would it be worthwhile for a publisher to invest in such?
Even if you account for those that may be interested in Amateur
Radio but not yet licensed I'm pretty sure that the numbers will still be relatively low. That might go some way to explaining the lack of such material.
The RSGB (
Radio Society of Great Britain) writes that Amateur
Radio is a "popular technical hobby" and if you look at it from their point of view it may very well seem to be, but in reality the numbers suggest otherwise.
Then how 'beginner' should a beginner's book really be?
The
radio hobby heralds many areas of interest so should there be an overall introduction to every aspect or must it be about simply getting on air?
Even if you take that latter statement about getting 'on air' it can be a lot more complicated than at first seems. Some are lucky in being able to purchase 'appropriate' equipment, plug it all together and as far as they're concerned if they're making contacts all is well. Others may well come across terms like 'antenna resonance' and SWR (or VSWR) and even if you ask the so called 'experts' there might not be any consensus to such subject material. None of that a help to the aspiring 'beginner' who may inadvertantly spend a lifetime with minimal or even incorrect information to hand and worst of all espouse it to other beginners. No wonder it's hard to dispel certain long lived
radio myths!
Luckily nowadays (and unfortunately in some respects) we have the internet to glean information about anything we may be interested in including Amateur
Radio. However as a beginner you are still going to have to go beyond face value of such information with much of it opinion based and not exactly 'peer reviewed'.
'Beginners' can also ask some rather complicated questions and if the inquisitiveness of "why is the sky blue?" gets the nonchalant answer of "it just is!" that is of no ultimate help. Then again if they did respond with the answer of the short waves of the light spectrum being scattered more in the atmosphere there are bound to be further questions surrounding such. Not everyone posseses all of the knowledge to answer nor has the patience to help with the bewildering array of questions that can arise from something starting so simply.
You go beyond being a 'beginner' the moment you ask your first question about such subjects and can still feel a 'beginner' after a lifetime of apparent experience.
There are always questions to ask with some just stopping when they are happy with how far they've got, whilst others 'annoyingly' keep asking more.

As for your book seller story I'm not really surprised. If the number of individuals enthused in the hobby of amateur
radio is 0.1% then that means 99.9% of the population are not.
Heck, that means most people aren't even aware of such things!
Great posting, got me waffling and reminds me of why I love the
radio hobby.....it's a huge adventure with many paths of exploration!
Often I love to be the 'beginner' all over again by exploring something new.
All the best,
Victor