Hi Bert,
On most radios you really don't know what your true wattage is as reported from the radio's meter (or external one) unless you're running into a good 50 ohm dummy load. Differences seen are to be expected when running 'real world' into an antenna.
(Although I'm surprised that my new Amateur Radio radio rig strives to adjust the output despite the load to the wattage you've set on screen....but then it did cost me enough money!
)
Let me clarify what you're saying...
You mention that you get 10W on 'low channels' but 20W on the UKFM higher channels. Is that the 'low channels' in as far as the radio goes or the 'low' UKFM channels?
The reason I ask is that you then say you get 20W on the EU channels. (Which are lower in frequency than the UKFM band.)
I wouldn't be at all surprised if you get higher power on the EU channels as MAAS is a European manufacturer (German I believe) and might favour the SWR curve to the EU channels rather than the UKFM band.
If what you are saying is correct then it looks like there may be a 'hump' in the SWR curve around the mid frequency response of the antenna compared to the specified bandwidth. Without seeing a measured SWR curve of this antenna I wouldn't be able to tell you exactly and trawling the web turned up nothing as regards further information.
These antennas are advertised as 'pre-tuned' and looks like the elements are screwed together for ease of use but is there anyway to adjust the length at the tip at all? Only because I was going to suggest that you could maybe adjust the antenna to suit for yourself.
You don't mention what 'boots' you are using but often there is confusion with model numbers rather than specified Watts and of course advertising blurb that exaggerates true power outputs.
I think what you are experiencing is pretty typical and I wouldn't worry too much about it all but of course there will always be other suggestions such as ....use 'better' coax, adjust the antenna height, keep the antenna away from other objects let alone the 1:1 SWR stories that abound.
Unless you're going to delve into the realms of Vector Network Analysis (NanoVNA's are pretty cheap but you have to know what you're actually measuring) to understand your antenna systems better I'd be happy with what you've got.
Up to you but if you're running the cheapest coax you could get online and the length is very long then maybe the coax suggestions might have some footing. Same goes if you've plonked the antenna on the ground against a wall when it'd be better up as high as you can get.
I wish you well with it all, hope you get to your own operational satisfaction and I wouldn't sweat the small stuff unless things are really awry.
It's funny how often radio enthusiasts treat each other as if the other party doesn't have a clue....if you're new it's all about learning and even old hands can make simple mistakes. The fun of radio can often be with the operational idiosyncrasies as well as making radio contacts.
All the best,
Victor